Fashion designers influenced by culture. In the past fashion was segmented and local culture influenced but with the emergence of globalization we are turning towards a more global fashion consumerism. Famous and established designers use their positions in fashion industry to promote and impose certain conceptions constructed through discourses that are shaped in the fashion. But social media can also influence designers in unique ways that are changing the way many designers create their fashions. An emerging fashion designer from russia asiya bareeva has so far been inspired by the multiculturalism found within her country.
With the creation of sculptures and paintings of mass culture objects the pop culture movement reduced the boundaries between the low and high culture. Gianni goes down in history for introducing the fashion industry to modern street culture. Many major labels have even come under fire for appropriating patterns fabrics and silhouettes for their collections. On monday the council of fashion.
A well known fact which we never should underestimate is a great influence of fashion industry on modern world as well as our perception of reality value and quality. This is why brands like chanel burberry are seen in india thailand and dubai and so on. With many different faiths including buddhism and islam represented in russia bareeva often designs beautiful garments based on the cultural clothing of those communities. He was the designer to iconic public figures celebrities and even royalty most notably princess diana.
In the fashion industry social media platforms can be used to interact with the consumer as a means of networking with others in the industry and as a way of building an online presence. They are drawing inspiration from the distant cultures of asia and africa and a myriad of their tribes. Slowly the people started to grow a liking for the pop culture and this is it why influenced the fashion designers in nyc to bring a thorough change in their designs. With influences from the far flung cultures of asia and africa and their numerous tribes these designs are turning up just about everywhere be it in the runway or high street fashion these motifs are now becoming popular these days.
Click through to find the cultural references running throughout the shows at london fashion week and how they impacted our favourite designers collections.